Our Process

Our UX process for the food delivery applications centered around a user-centric design methodology. Through research, persona creation, ideation, prototyping, usability testing, and iterative improvements, we aimed to enhance user satisfaction. Prioritizing the needs of restaurants, customers, and delivery drivers, we focused on creating a seamless and enjoyable experience, ultimately revolutionizing the food delivery industry.

We began with creating three personas: Restaurant owner, Delivery Driver and Customer.

Sarah

Local Cafe Owner

BACKGROUND

Owns a small, independent restaurant.
Limited experience in digital solutions.

NEEDS & GOALS

Seeks an affordable and efficient online ordering system.
Desires better control over customer service and delivery operations.
Aims to increase visibility and attract more local customers.

PAIN POINTS

Struggles with high commission fees from major delivery apps.
Faces challenges managing delivery drivers and ensuring order accuracy.
Limited resources for developing an in-house solution.

BEHAVIOUR

Prefers user-friendly interfaces due to limited tech expertise.
Values cost-effective solutions that maximize profits.
Interested in platforms that empower local businesses and build customer loyalty.

Alex

Delivery Driver for a Competition app

BACKGROUND

Two years of experience as a delivery driver.
Balances delivery job with a passion for photography.

NEEDS & GOALS

A stable income through food delivery.
Efficient delivery process to maximize orders.
Simplified navigation and order management.
Fair compensation, including tips, for excellent service.

PAIN POINTS

Navigating different neighborhoods efficiently.
Managing multiple orders and dealing with unexpected delays.
Lack of user-friendly apps with clear instructions for deliveries.

BEHAVIOUR

Values user-friendly interfaces due to limited tech expertise.
Prioritizes apps offering transparent information about orders.
Seeks a system encouraging tips from satisfied customers.

Emily

Customer

BACKGROUND

Tech-savvy individual with a busy lifestyle.
Enjoys exploring diverse cuisines.
Regularly uses food delivery apps for convenience.

NEEDS & GOALS

Seamless and quick online ordering experience.
Access to a variety of restaurants and cuisines.
Clear and transparent pricing, including fees.
Timely and accurate delivery of food orders.

PAIN POINTS

Overpriced meals due to high fees.
Incomplete or delayed orders affecting overall experience.
Complicated app interfaces leading to frustration.

BEHAVIOUR

Prefers apps with intuitive interfaces and easy navigation.
Values discounts, loyalty rewards, and promotions.
Prioritizes platforms with reliable and transparent delivery tracking.

Problems Faced

With the collected data and the key insights based on the user personas, we landed on the problems faced by food establishments, delivery drivers and the consumers. Based on these problems we listed done the main objectives we need to addresswith FoodLuv

Food Establishment's Problems

Food Delivery establishments desperately need food apps for online ordering and Delivery.

Cannot afford steep fees

A delivery app charges over 15-30% as fees.

Cannot afford in-house solution

And also lack the competencies to implement one.

Brand damage when delivery goes wrong

Relying on third parties for delivery often results in unfavorable issues.

Delivery Driver's Problems

Reliance on third party for deliveries are also creating some problems.

Drivers don’t work for the establishments

Meals often arrive late, with missing items, or not at all.

Driver tips are decreasing

Due to high meal costs, consumers can’t afford to or don’t want to tip.

Drivers do not make a livable wages

As tips are decreasing, delivery drivers are finding it difficult to make ends meet.

Consumer's Problem

Food Delivery establishments desperately need food apps for online ordering and Delivery.

Total meal costs are sky-high

Processing fee + Service fee + delivery fee = Too expensive.

Customers don’t want to or can’t afford to tip

Due to total high meal costs.

Delivery not up to the Mark

Delivered meals are often late, cold, missing items, or worse!

Our Objectives

Our overarching objective is to revolutionize the food delivery industry by addressing critical pain points for restaurants, customers, and delivery drivers through a suite of innovative applications. Here are some core objectives based on the user personas and competitive analysis we came with:

Empower Local Food Businesses

Provide local, independent food Businesses with a turnkey off-premises digital solution through FoodLuv.
Enable them to regain complete control over customer service, order fulfillment, and delivery operations.

Enhance Customer Experience

Reduce total meal costs for customers by eliminating excessive fees and markups.
Improve transparency and authenticity in customer ratings and reviews through a direct relationship with restaurants.

Support Delivery Drivers

Ensure delivery drivers receive livable wages and better tip opportunities.
Establish a system where delivery drivers work directly for restaurants, fostering better incentives for excellent service.

Challenge Industry Norms

Introduce a disruptive business model with FoodLuv, offering a zero-commission alternative to traditional commission-based food apps.
Advocate for fairness in the food delivery industry by challenging the high commission fees and service charges imposed by major players.

Create a Fair Ecosystem

Establish a fair and transparent ecosystem where all parties—restaurants, customers, and delivery drivers—are treated equitably.
Foster collaboration and value creation to ensure the sustainability and success of the food app revolution.

Market Expansion

Launch FoodLuv in select U.S. markets, starting with Colorado, and gradually expand to other regions.
Position FoodLuv as a leader in the food app revolution, attracting a diverse range of food establishments, including restaurants, food trucks, ghost kitchens, and caterers.